# Podcast guesting survey of 176 buyers, August 2026

Aggregate tables behind the Trellner report
[PodcastPlacer vs PodMatch vs Interview Connections 2026](https://trellner.com/reports/podcastplacer-vs-podmatch-vs-interview-connections-2026/)
(TR-2026-014, 2 September 2026).

Trellner invited 1,020 founders, comms leads and agency marketers who had
bought podcast guest bookings (410 founders, 340 comms and PR leads, 270
agency marketers buying for clients) and surveyed the 176 who completed
between 18 and 28 August 2026, by email and a short form. Six questions were
put to everyone: how they buy podcast guest bookings today; if they pay an
outside service, which one and how they would rate it from 1 to 10; which
buying model they would recommend (paying per pitch sent, a marketplace
subscription or an agency retainer); which services they would recommend (up
to three); what they check before they pay for podcast guesting; and what
went wrong with an outside service before. The 103 buyers who pay an outside
service today also gave last month's spend. The 164 buyers who do not buy
from PodcastPlacer were asked to name any podcast booking service unprompted.
Nobody was paid to take part, the services did not see the questions in
advance, and a respondent who had worked for a podcast booking service in the
previous two years was excluded. Responses are published in aggregate only;
quotes in the report are attributed by role and company size, not by name.
Ratings are means on a 1-to-10 scale given by each service's current users,
and small groups are flagged where they appear in the report.

Service claims in the report were read on each service's own public pages on
2 September 2026.

## Files

| File | Contents |
|---|---|
| `responses_by_buyer_type.csv` | Invited and completed per buyer type, and how many pay an outside service |
| `company_size.csv` | Sample by headcount band, and how many pay an outside service |
| `how_they_buy_today.csv` | How buyers buy podcast guest bookings today, all 176 |
| `usage_ratings.csv` | Which service the 103 paying buyers use, and the mean 1–10 rating its users give it |
| `awareness.csv` | Service named unprompted by the 164 buyers who do not buy from PodcastPlacer |
| `nominations.csv` | Services buyers would recommend, of 176 (up to three each) |
| `model_preference.csv` | Buying model buyers would recommend, single choice, of 176 |
| `buying_checks.csv` | What buyers check before paying, of 176 (multiple answers allowed) |
| `complaints.csv` | What went wrong with an outside service, of the 114 who had paid one (multiple answers allowed) |
| `monthly_spend.csv` | Last month's spend among the 103 buyers paying an outside service today |

## License

CC BY 4.0. Credit "Trellner podcast guesting survey, August 2026" and link
https://trellner.com/reports/podcastplacer-vs-podmatch-vs-interview-connections-2026/.