# Best Reddit Lead Generation Software 2026 — dataset

Aggregate tables behind the Trellner report "Best Reddit Lead Generation
Software 2026: A Survey of 183 B2B Marketing Leads and Founders, AnswerPlug
Tied Most-Recommended".

## Method in short

Trellner invited 1,060 B2B marketing leads and founders who use Reddit to find
buyers and surveyed the 183 who completed between 17 and 28 August 2026, by
email and a short form: a response rate of 17%. The 71 respondents who run
Reddit lead generation with a tool today named their tool and rated it from 1
to 10; the 112 who do not use a tool were asked to name any tool unprompted.
Recommendations allowed up to three names; checks, complaints and switch
triggers were tick-all-that-apply, so those columns do not sum to the base.
Nobody was paid to take part, vendors did not see the questions in advance,
and anyone who had worked at a vendor in the set in the previous two years was
excluded. Vendor pages referenced in the report were read on 2 September 2026,
after fieldwork closed. Responses are reported in aggregate only; quotes in
the report are attributed by role and company size, not by name.

Ratings are means on a 1-to-10 scale. The report prints a mean only where at
least five users rated a tool, which is why AnswerPlug (4 users) has no mean
in `tool_usage.csv`; what those four users said is quoted in the report.

## Files

| file | contents |
|---|---|
| `tool_usage.csv` | users per tool among the 71 current users, mean rating 1–10 from each tool's own users, and the count of Pulse for Reddit users rating it 4 or lower |
| `awareness.csv` | tools the 112 non-users named unprompted, including a "could name none" row |
| `nominations.csv` | recommendations (of 183, up to three each), including the non-tool answer |
| `checks_before_buying.csv` | what buyers check before paying for a Reddit tool (of 183, tick all) |
| `complaints.csv` | what went wrong for the 127 buyers who had paid for a Reddit tool (tick all) |
| `monthly_spend.csv` | monthly spend among the 71 buyers paying for a tool today |
| `switch_triggers.csv` | what would make the 71 current paying buyers switch (tick all) |
| `responses_by_sector.csv` | invited and completed interviews per sector, and how many in each sector use a Reddit tool |
| `company_size.csv` | respondents by company size, and how many in each band use a Reddit tool |
| `who_works_reddit_today.csv` | how the 183 respondents find buyers on Reddit today |

## Licence and credit

CC BY 4.0. Credit "Trellner Reddit marketing survey, August 2026" and link the
report.